Comparison of TikTok With Instagram

Have you ever wondered what’s the reason behind the popularity of TikTok and Instagram? People also ask questions about which is recommended for tasks like sharing photos, short videos, stories, and reels(up to 90-second short videos). TikTok is a social media platform that is about creating and sharing short, engaging videos and often setting music and challenging trends to your videos. It has made the world a social home through its engaging content and extra editing tools.

Instagram a social media platform, originally known for photo sharing has expanded to include videos, stories (temporary posts which disappear after 24 hours), and reels. Now Instagram is a direct competitor to TikTok after its feature of creating and sharing reels. Instagram allows you to share your content by creating engaging videos with various effects and applying music to them.

About this comparison, we’ve done deep research that how TikTok and Instagram become competitors to each other. After reading this article you’ll understand both platforms and will be able to choose the better platform to create content.

Platform Origin And Evolution:

In this heading, we’ll provide background details of developments and the changes made in both platforms. How they became popular after suffering a large journey of effort.

TikTok:

As per our knowledge and research, TikTok was launched in Sep 2016 by a Chinese company ByteDance named “Douyin”. It gained popularity in China as it offered the opportunity to showcase your talent, and business and even you can entertain through its short format videos. How did TikTok become an international platform? In 2018, ByteDance owned a similar app “Musical.ly” popular in U.S. and Europe. Then they merged both apps( Douyin and Musical.ly) and rebranded as ” TikTok” for international markets.TikTok’s algorithms, video editing tools, and a library of music for videos have made it engaged and viral over the international level as now TikTok is a global platform with millions of active users in the world.
Source | TikTok

Instagram:

As per our knowledge and research, Instagram was launched in Oct 2010 by Kevin Systrom and Mike Krieger. In the start, it was just a photo-sharing app. It allowed the user to share square photos with filters and captions. But after the years, Instagram felt some lack in its features and they made a big change in 2013. It allowed the user to share videos up to 15 seconds. In 2016 the stories were added which further enhanced its content level and in 2018 launched IGTV (long-term videos) which further expanded the platform’s capabilities. The “reels” features were launched in 2020 which has made the app a global platform and competitive with other popular apps like TikTok etc.
Source | Instagram

Content Creation Tools:

Here we’ll discuss the video editing tools of both platforms, easy-to-follow steps of editing and tutorials, etc.

TikTok:

TikTok offers various outstanding tools that make video creation both interesting and accessible and you can create high-quality videos. The app provides the user with an engaging interface that simplifies the process of editing videos. TikTok’s video editing tools provide a lot of options to edit videos as trim clips, adjusting speed, a variety of filters and effects, and an enhanced music library for applying songs to your videos that he’s to make your content unique.

Instagram:

Instagram also offers a range of tools to create and edit photos and videos. Instagram reels provide similar editing features like aligning video clips, adding music, and applying filters and effects on videos. You can also adjust the video speed as well. Instagram further provides stories and IGTV for longer videos. In short, Instagram tools are also designed user user-friendly and easy to access for both experienced and beginners.

Here are some important points due to which TikTok is better than Instagram.

App’s Video Length And Formats (Comparison of TikTok with Instagram):

As both platforms are specially designed for videos, the length and formats of videos should be described in detail.

TikTok:

In the start, TikTok allowed the user to create a video for up to 15 seconds, but after analyzing the user’s need, now in new evolution, the user can create a video for up to 3 minutes which is the best option for storytelling and creativity. Initially, TikTok provided the user with a vertical video format that fit the mobile screen and made it easy to create and edit videos. But now you can create video from all angles which enhances the user experience. You can create or upload the video within the app easily.

Instagram:

As per our research, Instagram provides various video lengths according to format. For normal standard feed video, it allows the user to create a video of up to 60 seconds. For stories, you can create a video clip up to 15 seconds, but it allows you to post various clips at the same time. IGTV(Instagram TV) allows video up to 15 minutes for random users and 60 minutes video for verified users. Instagram reel (competitive feature with TikTok) is supported up to 90 seconds large. The video format can be vertical, horizontal, or square according to the creation length.

Trends And Viral Content:

Here we’ll analyze how trends and viral challenges emerged and spread through both platforms.

TikTok:

Trends on TikTok often begin with viral challenges, popular songs, or specific hashtags. The user creates the content within the trend to get a following, views, and attraction. TikTok’s algorithms play an important role in getting likes, comments, views, and loyal followers when users create content within trends.

Instagram:

Similar to TikTok, on Instagram trends also begin with popular hashtags, viral songs, or by different celebrities. Instagram algorithms promote the content with more comments, likes, and shares.” The reels and stories” on Instagram allow the trends to spread quickly.

TikTok is unique in its algorithms as it is based on viral content while Instagram is based on followers and hashtags.

Final Words And Recommendations :

In the comparison of TikTok and Instagram, it’s noticed that TikTok seems to be prominent due to its outstanding editing features, intelligent algorithms, and advanced music library. According to these extra features TikTok is recommended for creators

Frequently Asked Questions